A group of leading deer researchers and vision scientists gathered at The University of Georgia (UGA) in Athens to conduct this landmark study. The group of researchers included Drs. R. Larry Marchinton and Karl V. Miller, and Michael Hanback from UGA, Dr. Gerald H. Jacobs and Jess Degan from the University of California, and Dr. Jay Neitz from the Medical College of Wisconsin.

This study was made possible due to a highly sophisticated computer system developed by Dr. Jacobs. This system is based on the principle that an electrical response is produced when light enters the eye. The computer interprets these responses and translates them into a "scientific best guess" of what deer can actually see.

Findings of the study

The results of our study confirmed that deer possess two (rather than three as in humans) types of cones allowing limited color vision. The cone that deer lack is the "red" cone, or the one sensitive to long wavelength colors such as red and orange. Basically making the rust leaves in our Outfitter Tuff camo confusing to deer. This suggests that wearing bright colors while hunting does not affect hunting success. This does not mean that these colors are invisible to deer, but rather that they are perceived differently.

Basically deer are essentially red-green color blind like some humans. Their color vision is limited to the short (blue) and middle (green) wavelength colors.